About Marc Boelen

Global CEO and senior executive with over 20 years of experience leading businesses through transformation, turnaround, and international growth across (luxury) fashion, sport, consumer goods, and professional haircare. My career spans corporate and private equity environments, where I have delivered sustainable, profitable outcomes by focusing on brand development, international expansion (APAC, EMEA, North America), and business culture transformation. A proven track record of scaling companies, building high-performing leadership teams, and accelerating growth across multi-channel platforms, from DTC and e-commerce to retail and B2B distribution.

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My experience includes residence in five countries across three continents: Hong Kong, China, Singapore, Australia, and the Netherlands. Currently, I am CEO of NAK Hair, Australia’s #1 professional haircare brand, where I am driving global expansion across salons, premium retail, and e-commerce, establishing partnerships in Europe, Asia, and the US, while positioning the brand at the forefront of clean beauty and innovation. Previously, I was CEO of 2XU, a global technical sportswear brand backed by L Catterton, successfully steering the business through ownership transition and delivering double-digit global (DTC) growth.