The article by Marc Boelen, former CEO of 2XU, discusses the evolution of sportswear from basic cotton garments to high-performance, technologically advanced apparel. This transformation is driven by innovations in fabric technology, such as moisture-wicking materials and compression garments, designed to enhance athletic performance, recovery, and comfort.
Boelen highlights the role of scientific research in the development of sportswear, emphasizing the importance of biomechanical optimization and the integration of technology to meet athletes’ needs. He also points to future trends like wearable technology and sustainability, predicting their increasing influence on sportswear design and functionality.
Overall, the article outlines how high-performance sportswear has become a crucial element for athletes, shaped by advances in sports science and the pursuit of sustainability.